• SAP TechEd On Video: The customer use case review

    Customers who are willing to go on video always make an impression – double so when they come onto our unscripted set. Here’s the themes from this year’s batch of SAP TechEd customer shoots.

    Blog by Jon Reed

  • Run Simple with

    SAP HANA Customer Successes

    Find out how enterprises from every industry around the globe are using SAP HANA to increase agility, do more and grow their current resources, identify new opportunities – while acting today and predicting tomorrow.


    Read eBook Now

Find inspiration to re-imagine your business with SAP HANA

Companies of all sizes and industries around the world are using the power of SAP HANA platform to transform their business and create new value. Explore their success stories and find inspiration.

SAP HANA Customer Stories

Curious how your business can benefit from SAP HANA? Let our customers show you why SAP HANA is the future of business.

Explore SAP HANA customer stories

The HANA Effect podcast

Listen to authentic and unscripted interviews with the real people who are leading-edge adopters of SAP HANA.

Browse The HANA Effect podcast episodes

SAP HANA Innovation Award

The SAP HANA Innovation Award is designed to honour customers who have found innovative ways to use SAP HANA to drive business value.  View the winning submission.

View the SAP HANA Innovation Awards winning submissions

SAP HANA Customer Spotlight

Companies throughout the SAP ecosystem are feeling the amazing business impact of SAP HANA. Hear from these companies directly in a special Webcast series dedicated to their successes.

Register for SAP HANA Customer Spotlight Webinar series

Customer Reference eBooks

Explore customer references organized by the SAP product that is helping those customers change their business.

Browse SAP HANA Customer Reference eBooks

Customer Success Map

Learn how our customers achieved IT simplification and performance wins with SAP HANA.

Customer Co-Innovation

Co-Innovate with SAP, harnessing SAP's proven expertise and leadership to revolutionize your business.