Positively Influencing Customer Buying Behavior with Better Analytics Software and SAP HANA

The company’s top objectives

  • Become a world-class customer sales and service organization
  • Reduce customer mail order returns
  • React to demand in real time


The resolution

  • Deployed SAP Predictive Analysis software and the SAP Audience
  • Discovery and Targeting analytic application powered by SAP HANA
  • Established a plan to migrate the SAP Customer Relationship
  • Management application to the SAP HANA platform as the second phase of the SAP HANA implementation project


The key benefits

  • 360-degree view of customer information, helping ensure more focused, targeted campaigns and customer interactions
  • Instant access to all customer data, enabling marketers to take appropriate measures toward reducing return rates
  • Meaningful customer interactions, helping create offers that are relevant to consumers and more accurately reflect unique demands
Line of Business
Customer Service
Aggregation of customer data that provides a complete view of every customer
Customer interaction that is more powerful and effective
Marketing campaigns that focus on unique customer segments
Offers that more accurately address customer demands