HSE24

Positively Influencing Customer Buying Behavior with Better Analytics Software and SAP HANA

The company’s top objectives

  • Become a world-class customer sales and service organization
  • Reduce customer mail order returns
  • React to demand in real time

 

The resolution

  • Deployed SAP Predictive Analysis software and the SAP Audience
  • Discovery and Targeting analytic application powered by SAP HANA
  • Established a plan to migrate the SAP Customer Relationship
  • Management application to the SAP HANA platform as the second phase of the SAP HANA implementation project

 

The key benefits

  • 360-degree view of customer information, helping ensure more focused, targeted campaigns and customer interactions
  • Instant access to all customer data, enabling marketers to take appropriate measures toward reducing return rates
  • Meaningful customer interactions, helping create offers that are relevant to consumers and more accurately reflect unique demands
Line of Business
Customer Service
Industry
Retail
Real-time
Aggregation of customer data that provides a complete view of every customer
Meaningful
Customer interaction that is more powerful and effective
Targeted
Marketing campaigns that focus on unique customer segments
Relevant
Offers that more accurately address customer demands