ASUG Annual Conference

May 17-19, 2016 | Orlando, Florida

Everything SAP HANA Platform at SAPPHIRENOW

If you are interested in learning more about the SAP HANA Platform as a the foundation for running your core business or exploring the SAP HANA Platform for new application development or learning more about the advanced data-processing capabilities, and more, then SAPPHIRE is the place to be! 

Whether you get the most out of small groups and one-on-one conversations, or listening to presentations or seeing demos from SAP experts, customers and partners, or learning in in-depth sessions, we have a sessions designed for you. 

Demo Stations

Discover, learn and experience the power of SAP HANA Platform by visiting the Demo Stations located in the Digital Enterprise Platform campus. SAP experts await to answer all your questions.


► SAP HANA Platform DE33723 - Simplify your IT environment with a solid foundation. Run core business processes 24x7 using SAP HANA platform capabilities that help ensure high availability, disaster recovery, and security. Learn how key capabilities such as multitenant database containers, virtualization, and backup help ensure continuous operation without disruption.

► SAP HANA Innovations DE33724 - Run your business better and faster with modern business applications that exploit Big Data and the Internet of Things. Build more-intelligent applications that provide deeper insight at unprecedented speed. Use the advanced data-processing capabilities in SAP HANA software for predictive, text, spatial, time-series, and streaming data.

Digital Enterprise Platform - SAP HANA Show Floor Highlights

Show floor hours:

  Tuesday, May 17:  10:15 a.m. - 6:00 p.m.
  Wednesday, May 18:  10:30 a.m. - 6:00 p.m.
  Thursday, May 19:  10:30 a.m. - 5:30 p.m.


Come to one of the 100’s of SAP HANA sessions on the show floor to hear from SAP experts, customers and partners on their first-hand experiences with SAP HANA, the business benefits gained, and why it is transformational for their organizations.  Here are a few key sessions that you won’t want to miss.

Panel Discussion   

Be Inspired by Innovation Award Winners to Reimagine your Business 

Tuesday, May 17
3:30 PM – 4:10 PM

Strategic Presentation

Transform Your Business with an In-Memory Platform

Wednesday, May 18th 
12:00 PM – 12:20 PM

Interactive Session

Innovate by Going Beyond Traditional Databases

Wednesday, May 18th
1:00 PM – 1:40 PM

Interactive Session

Attain New Insights with Advanced Data Processing

Tuesday, May 17th
1:00 PM – 1:40 PM

View all of the session descriptions or search the Sample Agendas

In-depth full-day and half day ASUG sessions

Begin your digital transformation journey by attending an ASUG Pre-Conference Seminar on Monday, May16th.  Immerse yourself in an in-depth seminar on trending topics critical to you as an SAP customer. 

    ► SAP HANA “101” Workshop: The Road Ahead for Customers

    ► End-to-End SAP HANA Overview

    ► Building the Business Case for SAP HANA

SAP HANA Innovation Awards

Network and celebrate customer innovation with a community of innovative SAP HANA customers. These awards provide the opportunity to recognize how customers are using SAP HANA platform to create new opportunities and transform their business.

Monday, May 16th 
5:00 PM – 6:00 PM

Share Your Story - The HANA Effect Customer Podcasts

Share your SAP HANA success in an engaging and highly visible podcast recording. If you are interested in booking a podcast, email    

Meet with a SAP HANA Platform Expert at SAPPHIRENOW

Want to schedule a meeting with a SAP HANA Platform expert?  If you are interested on booking a 30-minute meeting with
an SAP HANA Platform expert, email